Tag Archives for " Steve Jobs "

Just say “NO.” How to build your business by bowing out gracefully.

Saying no is one of the most difficult, yet liberating things any business owner can do. You might want to practice at home, with your kids.

The most effective managers and executives say no a lot. For instance, they politely decline to pursue business that doesn’t fit their strategic objectives. They say no to employees who try to hijack their time. They don’t tolerate overblown financial projections and long, drawn-out presentations. They say no to new initiatives that doesn’t fit the brand personality or the corporate culture.

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1 Getting to the Point in PowerPoint Presentations

Every year at the Mac Expo, Steve Jobs used to unveil some fantastic new, game-changing technology from Apple. His presentations were always outstanding, both for the content and for entertainment value.

macbook_air_introFor instance, when he introduced the MacBook air back in 2009, he didn’t just talk about the specs of the new product, he demonstrated its thinness by pulling their tiny new laptop out of a 9×12 manilla envelope.

It wasn’t just passion and natural charisma that made Jobs an effective communicator. It was his ability to convey ideas in simple, concise ways. He used honest demonstrations. Stories. Theater. And yes, some Hollywood special effects. Not Powerpoint.

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