Tag Archives for " personal branding "

1 Branded content – finding and providing something worthwhile.

Fifteen years ago, in The Cluetrain Manifesto, Christopher Locke wrote, “the internet has made it possible for genuine human voices to be heard again.”

What do you mean, “again”? Never has the average Joe been afforded unrestricted access to an audience any bigger than the crowd in a neighborhood pub. This giant electronic soapbox known as the internet delivers a world-wide audience. Anyone can pontificate at will, on any subject, and potentially reach billions of people across the globe.

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8 Brands Of Love On Valentine’s Day

Valentines-Day-background_mainI’ll never forget my first pair of skis… Hand-me-down Heads from a by-gone era. Jet black. Heavy as can be, but oh so lovable! Since then, I’ve purchased eight more pairs of skis and four were the same brand: Head.

The latest is a pair of Head Rev 105s, and I’m absolutely loving them. I test drove many different brands — and they were all good — but I chose Head. Every time I ski on them, and every time I see another Olympic racer on the podium with their Heads at their side, I get even more attached to that brand. It’s a life long love affair.

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7 The corporate head shot vs. good personal branding.

Recently we had a client who didn’t like the photos we had taken for her website. Said they didn’t look “professional enough.”

In other words, she didn’t like that we did something different than the usual, corporate head shot.

The problem is, in this case, “professional” translates to invisible. Everyone has a boring “professional” portrait with no personality. Doing the same thing is the worst thing for your personal branding efforts.

4 The heart of personal branding.

Personal branding is a hot topic these days. Seems a lot of people are rethinking their options, reevaluating their skill sets and reinventing themselves completely.

An advertising executive goes back to school and turns to teaching. A mid-level manager becomes a business owner. An accomplished professional becomes a resort-course caddy. The transitions are dramatic.

Career paths don’t follow the comfortable, upward path of our fathers. They zig and zag all over the place, often rising radically for a period of time, only to plateau, fall, and rise again. It’s the natural order of things, really. Much more natural than the old, corporate model of life-long employment.

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7 Marketing for financial advisors – beyond gift baskets

It was one hell of a gift basket, piled high with an assortment of treats and trinkets. Not unusual for the holiday season, except it came from my financial planner.

First gift ever. The crux of most financial planner marketing.

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Seven-story corporate headquarters of Longaberger's Basket Company, Newark Ohio.

Apparently, the stock market’s spiraling decline inspired her to do a little preemptive marketing.

Like most small, professional service firms, her marketing efforts are inversely related to her current cash flow. When the markets are up and she’s riding high, her marketing expenses are low. She’s too busy — and content— to worry about it. When things are tough, it’s time to turn on the charm. It’s human nature.

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