The new Pepsi logo is generating hives of buzz in branding and design circles. It’s not surprising… whenever you start messing around with one of the world’s most recognized commercial icons, people are going to talk.
But it’s not like grocery carts are piling up in the beverage isle while soccer moms wax eloquent about the new design aesthetic. The general public could care less. Nope, the initial armchair quarterbacking was limited to graphic design forums and beverage industry trade pubs.