The difference between marketing strategy and tactics.
I’m appalled. A successful marketing guy asked me a question recently — a real no-brainer — which led me to believe he didn’t know the difference between marketing strategy and tactics.
How can that be? He’s held several high-paying marketing positions. He’s college educated in Marketing 101. And 301, for that matter. He’s gotta know this stuff.
So I started doing some research online and I’ve found the problem: The internet!
There’s more misinformation than information out there. More nonsense than common sense. Even some of the biggest gurus in the industry have posted conflicting information on the subject of marketing strategy.