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7 Verbal Branding & Brewpub Beer Snobs.

I had an experience in a brewpub recently that was inspiring and insulting at the same time. It proved the point that what you say, and how your front-line employees speak, can have a major impact on your branding efforts. It only takes one bad experience…

craft beer brands and branding tipsKeep in mind, this Oregon, where there are more brewpubs per capita than anywhere on earth. So craft brewing brands are plentiful and the competition is stiff. If you don’t like the food or the service or the beer in one brewpub, just walk around block and try another one.

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