Death and taxes. Death and taxes. The two are always lumped together as inevitable parts of life. So why, as business people, do we obsess over taxes and ignore the issue of death?
Nothing derails a small business faster, and more dramatically, than death. When a partner or key employee dies, or experiences a death in the family, the business suffers. No two ways about it. The question is, is your brand strong enough to survive a devastating personal loss?
My dentist lost his 3-year-old daughter in a drowning accident. How do you go back to drilling teeth after that?