Tag Archives for " ad copy "

Enough, already, with the exclamation punctuation.

I’m an Advertising guy. And ad guys are not nit-pickers when it comes to grammatical details like sentence structure and punctuation. We write how normal people talk, not how english teachers write.

So it’s pretty unusual for me to take issue with anything grammar related. But someone has to speak out about all the exclamation points popping up in marketing circles. If I see one more boring marketing cliche punctuated with three of these !!! I’m going to scream.

exclamation_mark1Exclamation points are everywhere these days… in social media posts, on home pages, in emails, ad copy, and even in straight-forward product descriptions.

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3 Success in copywriting: Mix up the words for better results.

Sometimes, one single word is everything. The difference between a marketing home run and a dribbling bunt. I recently ran into a client who was completely fixated on one word in a headline: “Precious.” “Babies are precious, not parking places,” she argued. “Yes, but diamonds are also precious. And what’s more valuable than diamonds?” I countered.