I think all entrepreneurs should study advertising.
Advertising is an industry of ideas. Great ideas — paired with exceptional execution — produce growth for clients, win awards, and vault agencies into the national spotlight.
The same can be said for brands. Businesses that start with a big idea, and then stick to it, are the ones that become iconic brands.
Campbell’s owns the idea of “comfort food.” That brand is not about the soup, it’s about the rainy day when your kids are home for lunch and you sit down for a bowl of soup and grilled cheese sandwiches. Campbell’s warms, comforts, nourishes, takes you back in time and puts a smile on your face. All for less than a buck.