Automotive Ads: Another ride down that twisting, mountain road of tired clichés.
I don’t know what it is about automotive advertising. No other category is so rich in promise, yet so void of inspiring insight and unique execution.
There’s a nice Alpha Romeo ad that’s running right now. But it’s nothing new… just a sexy red Italian sports car doing its thing with a pretty good voice-over about
Cadillac’s spot is commendable, for it’s social commentary. But the line ”
It’s a little harder producing a decent spot for a mundane automotive product, like a minivan.