These days, any business owner can get a logo design online. Just answer a couple, very basic questions and voila! A week later you’ll have dozens to choose from. Most of which will be painfully literal.
If you’re in the roofing business you’ll get a drawing of the roof of a house. If you’re in the ice cream business, it’ll be a cartoon ice cream cone. If it’s the veterinary industry, it’s always a dog and a cat together in one logo.