Category Archives for "Start-up Marketing"

10 Yes, when it comes to websites, design matters!

There was a group discussion on LinkedIn recently that started with this statement: “Web design is a waste of money.” It’s nonsense, of course, but that headline provoked quite a debate.

It’s interesting to see graphic designers on one end, and web programmers on the other, arguing their respective positions. One group believes web design should take a back seat to web marketing and functionality. After all, what good is a website if you’re not driving traffic to it. The other believes you should make sure the site is well polished before you drop a dime to drive traffic.

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5 How to make your website work — on many levels.

There seems to be a trend in website development these days… more and more cookie-cutter, template-driven websites that are wearily one dimensional.

The fact is, if you want the maximum return from your website investment, it needs to work on many different levels.

2 A feel-good brand in a bummed-out world.

It’s being dubbed a “”depressed economy.” There are nightly reports on our current “ecomonic dulldrums,” and the “downturn” in consumer spending.

But if you sift through all the doom and gloom you’ll find that some brands are thriving in this “challenging economic environment.”

How do they do it? Here’s the secret:

Make people smile! It’s as simple — and as difficult — as that.

WWLogo - smallIf your product or service can elicit genuine smiles, you’ve got a winning brand. Because happiness is contagious. And when people are experiencing stress caused by circumstances beyond their control, that little dose of happiness becomes more valuable than ever.

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