2014 promises to be a great year for business owners and marketers who are willing to follow a few simple resolutions. I could have written a dozen or so, but that would go against the number one resolution:
• Resolve to be short and sweet.
There’s a proven paradox in marketing communications that says: The less you say, the more they hear. So stop with the generalities and the corporate double speak. Instead, try plain English. Hone in one specific idea and pound it home with powerful mental images and just a few, relevant details.