Back in the 70’s and 80’s the most talked-about battle of the brands was between Coke & Pepsi. The Cola war was a popular topic of college marketing classes, sit coms and even Saturday Night Live.
“No Coke. Pepsi!” John Belushi once said.
Today the battlefield has shifted from soft drinks to software. From free-spirited young people who’d “like to teach the world to sing” to nerds all over the world claiming “I’m a PC.”
It’s the war between Microsoft and Apple. A war that should never have been fought.