Simon Edwards, Brand Manager at 3M, recently started a lively online discussion around this question: “What are the common attributes of iconic brands?
He opened it up on Brand 3.0 — a Linkedin Group that includes 4,363 branding consultants, practitioners, creative directors, gurus and wannabes. It was an intelligent, worthwhile discussion that hit all the hot buttons of the branding world.
But we were preaching to the choir.
So in an effort to reach a few business people who aren’t completely “inside the bottle,” I’d like to cover the high points of the discussion and add a few examples…