Category Archives for "Non-Profit Marketing"

2 Non-profit branding… a story of start-up success and failure.

In 2009 I called it “A feel-good brand in a bummed out world.” It was the type of organization that genuinely touched people, and put smiles on faces. For me, a few minutes at Working Wonders Children’s Museum was a sure cure for a crummy day.

WWLogo - smallOur story of success, and failure, is valuable for anyone who’s starting a new business or running a non-profit organization.

When we started Working Wonders we did a lot things right. It was “by the book” all the way. First, we thoroughly researched the market and determined that there was a gaping need. Then we wrote a mission-focused brand strategy, and built a business plan around that. We came up with a great name, designed a nice logo and put an operational plan in place based on our cohesive brand platform.

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2 A feel-good brand in a bummed-out world.

It’s being dubbed a “”depressed economy.” There are nightly reports on our current “ecomonic dulldrums,” and the “downturn” in consumer spending.

But if you sift through all the doom and gloom you’ll find that some brands are thriving in this “challenging economic environment.”

How do they do it? Here’s the secret:

Make people smile! It’s as simple — and as difficult — as that.

WWLogo - smallIf your product or service can elicit genuine smiles, you’ve got a winning brand. Because happiness is contagious. And when people are experiencing stress caused by circumstances beyond their control, that little dose of happiness becomes more valuable than ever.

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