Every year, hundreds of thousands of businesses are started with nothing more than a whim and a prayer and website. Most will fail. Some will muddle through, doing nothing particularly amazing, beyond staying afloat. But a few will rise to meteoric success and become iconic brands. (Think Zappos)
What’s the difference? Why do some e-biz start-ups succeed while so many others come and go faster than a bad Chinese restaurant?
Often it’s for the same reason that traditional, brick and mortar businesses fail: They ignore the most basic tenets of internet marketing and brand management.