It’s being dubbed a “”depressed economy.” There are nightly reports on our current “ecomonic dulldrums,” and the “downturn” in consumer spending.
But if you sift through all the doom and gloom you’ll find that some brands are thriving in this “challenging economic environment.”
How do they do it? Here’s the secret:
Make people smile! It’s as simple — and as difficult — as that.
If your product or service can elicit genuine smiles, you’ve got a winning brand. Because happiness is contagious. And when people are experiencing stress caused by circumstances beyond their control, that little dose of happiness becomes more valuable than ever.