Category Archives for "Management"

9 How stock photos can hurt your brand image

Please, not another image of your “friendly, courteous staff.”

How many times have you heard that cliché on a local radio ad… “our friendly, courteous staff is here to help with all your _______ needs, blah, blah, blah.” Chances are, you changed the channel before they could finish the sentence.

Crummy stock photos have the same effect on people. How many times have you seen this image on a corporate website?

It’s the classic, customer service visual cliché, and it’s just as bad for business as the blather you hear on weekend radio commercials.

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1 How to survive when the economy tanks.

There’s a lot of economic doom and gloom in the news these days; Unless you’re living in a cave somewhere, you’ve heard about the housing market, the unemployment rate and the rising price of groceries and gas.

For many business owners, it’s frightening. The fortune-teller economists are predicting even more “belt tightening” as the year goes on, and if you let it, all the crummy forecasts might scare you into doing something totally rash. Like nothing at all.

It’s pretty common, actually. When the leading economic indicators start heading south, many business owners go into immediate survival mode. Stop, drop and roll! Duck and cover!

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Is it car sickness, or just nauseating radio ads?

Kids get car sick. Cleaning vomit from the back seat is part of every parent’s on-going indoctrination process. But when adults start getting woozy every time they run a quick errand, you have to wonder about the cause. Is it car sickness or the constant barrage of bad radio advertising that makes you want to throw up?

Thankfully, the automotive engineers have devised a cure. With the new steering-wheel mounted audio controls, drivers can now change the channel, quite literally, without lifting a finger. So the instant a bad commercial comes on, they’re outta there. Before the gag reflex forces them to the side of road.

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