Please, not another image of your “friendly, courteous staff.”
How many times have you heard that cliché on a local radio ad… “our friendly, courteous staff is here to help with all your _______ needs, blah, blah, blah.” Chances are, you changed the channel before they could finish the sentence.
Crummy stock photos have the same effect on people. How many times have you seen this image on a corporate website?
It’s the classic, customer service visual cliché, and it’s just as bad for business as the blather you hear on weekend radio commercials.