Category Archives for "Branding"

3 Naming your baby vs. naming your business

I’ve done a good number of naming projects over the years, and I know that naming babies is much easier than naming products or companies.

First of all, with baby names there are only two people who have a say in the decision. It’s a simple democratic process where the wife always has veto power over anything the husband comes up with.

With company names, you have to get the consensus of many people. Sometimes there are even committees involved, which usually lead to winning names like Poolife for a swimming pool cleaning company.

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