Category Archives for "Brand Design"

2 How to create a website that works for your brand.

For some reason, many people think that “branded” websites won’t sell product or produce a steady stream of leads. And on the other hand, they don’t think “Ecommerce sites” will help their branding efforts. As if the two are mutually exclusive.

Well, here’s the good news: You really can have a website that performs well AND presents a strong brand message. But you’re going to have to go beyond the template-driven who, what, when and where approach that’s so common these days.

read more

3 When Branding outpaces the Brand. And vice versa.

First of all, let me address the common confusion around the two “B” words in this article’s headline. The verb “branding” is often mistakenly associated with logo design. You’ll hear someone say, “Oh, we’re going through a complete re-branding exercise right now,” which in reality is nothing more than a refresh of the logo.

Branding is much more than that. Branding refers to everything that’s done inside the company — and outside — that influences the perception of the brand. If you redesign the product, that’s branding. If you engineer a new manufacturing process that gets the product to market faster, that’s branding. Choosing the right team of people, the right location, the right distributors, the right sponsorships… it all has an impact on your brand.

read more