Graham Robertson of Beloved Brands recently revealed some reasons why advertising is so damn hard. I won’t give them away, but I will share this:
Advertising is hard for the corporate brand manager who has big ad agencies, market research firms, and millions of dollars at his disposal.
It’s hard for the mid-level marketing manager who knows his consumer and his sales pitch, really, really well.
It’s even hard for the hottest advertising agencies.
So why do so many CFO’s, CEOs, scientists, sales guys, golf pros, engineers and accountants think it’s easy? Why do they take it upon themselves to write headlines, choose photos, and dictate the art direction of print ads, commercials and digital campaigns?