I have to admit, I’m a little slow when it comes to embracing the latest, greatest technology. Like this whole blogging thing… the internet is littered with the remains of 200 million abandoned blogs. And here I am, crafting my first posting.
So why bother? Why dive into a time-consuming new activity that’s already lost its novelty? Well, there are all sorts of good reasons. Here are my top five:
1. I believe in the old idea that you reap what you sow. I’ve learned a lot since I started my professional career. And I’ll never forget some of those early lessons from that little print shop in Gresham… like why the two-buck customer at the counter is more important than the big job you’re running in back.
I’ve written, studied and compiled many great stories that can help you succeed, and I believe in sharing my insight. I think it’s good karma. And good business. In fact, we’ve made it a core value at BNBranding, so I’m using this as an opportunity to walk the talk.
2. I love to learn. Sounds trite, but it’s true. New creative outlets like this provide endless learning opportunities… I’ll learn from the responses I get. I’ll learn from the process of writing my posts every day. I’ll learn from my role as a business reporter, and the new perspective that provides. And I’ll learn from working in a new medium. (New to me, anyway.)
This persistent longing to know more affects everything I do… the shows I watch, the websites I visit, the sports I love and the causes I embrace. It’s no coincidence that my wife and I launched Working Wonders Children’s Museum. The whole point of that charity is to nurture curiosity and instill a life-long love of learning. It serves me well.
3. I believe in the commercial power of a few, well-chosen words… Words move people, and blogs are perfectly suited to the written word.
Inspiration for the words I write will come from many sources, but the take-away will always be the same: practical, marketing-driven advice that will help you succeed in business and in life.
Some of the material will come from articles I’ve written and published in the past. I’ll deconstruct some of the best — and worst — marketing programs around and share those “lessons learned.” I’ll do personality profiles of inspiring clients, companies and acquaintances. I’ll share much of the reading I’ve done and provide a handy executive review of the latest, “must-read” business books. And I’ll always have stories that will help you build your brand.
This is not a personal, electronic soap box. I’m going to avoid topics that derail family gatherings, like politics and religion, and stay focused squarely on business.
However, I do reserve the right to digress occasionally into my favorite related subjects… like golf, kids and life in Central Oregon. And I might rant, just a little, on certain sore subjects.
Right now, that happens to be guerrilla marketing. And so, as promised, my second post will be on guerilla marketing. Not Gorilla marketing.