- How stock photos can hurt your brand image - Every business needs photos... For ads, websites, sales materials, email campaigns, social media posts and powerpoint presentations. Unfortunately, most people turn immediately to stock photo sites. But the problem with stock photography, in most cases, is this: It bores people to death. The eyes instantly glaze over because the brain's saying 'I've seen this a thousand times.' Please, dear God, not another fake image of your “friendly, courteous staff.” How many times have you heard that cliché on a local radio ad… “our friendly, courteous staff is here to help with all your _______ needs, blah, blah, blah fill in the blank.” Chances are, you changed the channel before they could finish the sentence. Crummy stock photos have the same effect. This image ... Continue Reading
Most Popular Posts:
Creative marketing insight that could transform your business.
Browse through my new-and-improved branding blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.
I promise, the content is thoroughly researched and covers a wide variety of topics that can help your branding efforts. So dig in. For the most popular posts, click here. For more about my experience, click here.
I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me » For Branding FAQs Click here. Connect With Me on Social Media
Knowledge is nice, and there’s a lot to learn from a top 100 branding blog. But sometimes you need more than just information. You need hands-on help from an experienced marketing expert. Call me. 541-815-0075.