brand insight blog

A branding blog of practical advice, ideas and examples since 2007. John Furgurson shares deep, insightful marketing articles that will help you launch a new brand or boost your existing business. Thanks for reading. Hope you enjoy the new format.

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  • Marketing Leadership – Who’s really running the show? - Marketing is full of colorful characters… Data nerds, creative prima donnas, wordsmith poets, actors, spreadsheet managers, order takers, MBAs, planners, directors, programmers, guru tweeters and on and on. Successful marketing management hinges on the mix of these characters. You have to choose carefully, decide who should lead, and practice good casting. If you put the wrong person in the leading role, you could be in trouble. And if the bit players are not well directed you could end up spending a lot of money for very little return. It’s a common problem. Finding the right advisors is always difficult, especially when the owner or CEO is inexperienced, insecure, or just not very well informed about marketing. In many companies there ... Continue Reading
 

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John Furgurson, author of a branding blog

Creative marketing insight that could transform your business.

Browse through my new-and-improved branding blog and you’ll find refreshing content on marketing, advertising and branding that’s applicable to any business. I answer some of the most fundamental questions, like “what is branding?” What is marketing? And I delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.

I promise, the content is thoroughly researched and covers a wide variety of topics that can help your branding efforts. So dig in. For the most popular posts, click here. For more about my experience, click here.

I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me » For Branding FAQs Click here. Connect With Me on Social Media

Knowledge is nice, and there’s a lot to learn from good branding blogs. But sometimes you need more than just information. You need hands-on help from an experienced marketing expert. Call me. 541-815-0075.

 

 

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